7 Strategies to Boost Pinterest Traffic

Many small businesses struggle to market their products on a great platform in order to generate revenue. Don’t worry, Pinterest will meet all of your needs by giving your products a ranking. Pinterest’s audience consists of high-income users, and you will notice that 47 percent of people decide to buy a product on Pinterest, compared to 14 percent on Facebook.

How can we use Pinterest to increase traffic?

There are 7 simple and easy strategies to follow if you want to increase your traffic on Pinterest.

Pinterest is a social media platform where users can discover, share, and save visually appealing content that they find inspiring, useful, or entertaining.

1. Do pinterest keyword Research

Keyword research is the process of identifying popular search terms that people use in search engines and strategically adding them into your content so that it ranks better in search results.

Let’s have a look at three methods for locating keywords:

a) Pinterest search bar

When you start typing any product-related search term, Pinterest will immediately offer other often searched keywords, which you may use to enhance your design to make it more appealing than others.

These suggestions are based on what thousands of Pinterest users have looked for.

b) Explore Pinterest

The second method is to use Pinterest’s explore page to see what kind of content is popular in your fields.

Pinterest will offer you things like featured articles, trending searches, and popular ideas after you click on a topic.

This is a fantastic method to monitor not only what’s hot, but also what terms your competitors are using.

c) Pinterest Ads

Log in to your Pinterest account and go to Ads > Create ad to find keywords using Pinterest Ads.

Don’t worry, we’re not going to make a campaign. We’d like to see a few more keywords.

Anyway, in the left column, click New ad group > select any strategy (it doesn’t matter) > click Keywords & Interests > Add keywords.

Type any keyword related to your topic in the right column. Pinterest will offer you similar terms and their monthly search numbers automatically.

These are the most popular Pinterest keywords, with some receiving over 5 million monthly searches.If you’re running Pinterest Ads, these are the best keywords you could use for your campaigns. Here’s a great Pinterest analytics guide in case you need help analyzing the performance of your organic and paid Pinterest campaigns.

Specifically focusing on your Pinterest keywords

Now that you’ve discovered a few keywords, write them down somewhere safe since you’ll be using them to produce content and improve your Pinterest account.

You are free to use whatever tool you are most comfortable with. It might be anything from Trello boards to notepads to Word documents to Google Docs to Excel spreadsheets.

I personally like to keep track of keywords using Excel spreadsheets.

2. Use keywords in the titles and descriptions of your Pins.

It’s time to start writing your Pin titles and descriptions after you’ve typed in some common keywords in your area. This will help people find them when they search for those terms.

• Include the main keyword in the Pin title and description

• Include the main keyword on your Pin image (Pinterest reads text placed on images)

• Include other related keywords in your Pin description

• Include between 2–5 relevant hashtags at the end of your Pin description in order to optimise your Pins.

3. In your Board names and descriptions, use keywords that are linked.

Users can look for specific boards on the Pinterest, so it is very important that you include the corresponding keywords in the titles and descriptions of your platform.

The same principles that apply to optimising Pins also apply to optimising Boards. The only difference is that you don’t have to add hashtags (some people argue that you even don’t have to add Pins).

4. Match the title of your business post.

More and more like Google, Pinterest is growing. Your post is now scanned to see how closely it connects to the Pin that is linking to it.

Pin cohesion is the term used by Pinterest engineers to describe the process of ensuring that your Pins match the content to which they are linked.

Pinterest aims to make sure that a Pin’s semantics are reflected on its web page. For example, Pinterest could anticipate to see a Pin labelled “Wood style is great style” added to a board titled “Living Room Decorating” linked to a shop site selling interior design products.

5. Use your Pins to attract people’s interest.

Creating curiosity with your Pin names and images is one of the best methods to ensure that people click through to your product image link.

This method isn’t just for Pins; it’s also useful for email subject lines and blog post titles.

For example, if you pinned an image of a donut with a post labelled “Foods to Avoid for Weight Loss,” few people would click through because it’s quite evident that donuts are rich in calories.

6. Make your Pins stand out from the crowd.

When it comes to making your Pins stand out, the majority of individuals will tell you to choose bright colours that attract attention.

While it is true that brighter colours attract more attention, this isn’t always a smart choice for Pinterest. The reason for this is because if everyone uses bright colours on their Pins, no one will stand out. A better strategy is to have a look at how the Pin designs for the products in look and come up with something unique.

For example, if you’re in the fitness sector and see that all the Pins are brightly coloured, you might stand out by using earth tone colour combinations.

7. Apply for Rich Pins

Rich Pins are Pins that automatically pull information from your website to your Pins. This allows users to easily see extra information of your article upon close up, which can increase click-through rate .Rich Pins will also sync information from your blog whenever you make changes to your blog post.

For example, if you wrote an article titled “The best roller skates for teens in 2021” and then decide to update that list the following year and change the title to “… in 2022,” Rich Pins would automatically update all your Pins linking to that blog post with the new title.

Rich Pins Come in a Variety of Formats

Rich Pins are classified into four types:

  • Article Rich Pins. These show the title, meta description, and author of the product post.
  • Recipe Rich Pins. These show the title, service size, cook time, ratings, and a list of ingredients.
  • Product Rich Pins. Product Rich Pins linking to product pages will show the most up-to-date information on product pricing and availability.
  • App Rich Pins. These Pins display an install button so users can download your app without leaving Pinterest.

How to Apply for Rich Pins

In order to apply for Rich Pins, you need to add some metadata to your website. This can be done either manually or with a plugin.

Doing this manually can be a very complex process, so I will walk you through the steps of doing it with two different plugins, one of which you might already have installed on your description on the product.

a) Using Open Graph and Twitter Card Tags to add metadata

All you have to do is log into your WordPress dashboard, install, and activate the Open Graph and Twitter Card Tags plugin. You do not need to make any changes to the settings.

Isn’t it simple?

b) Adding metadata using Yoast SEO

Yoast SEO is one of the most popular SEO plugins available, and chances are, you’re probably using it.

If you’re using Yoast SEO, all you have to do is log into your WordPress dashboard > SEO > Social > click the “Facebook” tab > enable “Add Open Graph meta data” > Save changes.

After enabling Open Graph with either of these methods, you want to clear your cache if you’re using a caching plugin .Once you’ve cleared your cache, go to Pinterest’s Rich Pin Validator > copy the URL of any of your blog posts > paste it into the “Enter a valid URL” field > click validate.

That’s it. If Pinterest was able to find your metadata, you’ll then receive a message saying that your Rich Pins have been approved on Pinterest.

Pinterest best practices

Now, let’s take a look at some of Pinterest best practices:

  • Pin between 1–5 Pins per day. Pinning more used to be beneficial, however, Pinterest has made several changes to their algorithms and is now focusing more on high-quality and fresh content.
  • Try not to Pin the same Pin to the same Board more than once. This can be considered “duplicate content” and get your account blocked.
  • Use a scheduler. A scheduling tool will help you save time by automating the pinning process.
  • Always pin your Pins to the most relevant Board first. For example, if you have a Pin about weight loss for women and a Board titled “Weight Loss,” you should pin it there instead of another Board titled “Fitness.”
  • Speed up your website. Speeding up your website will help reduce your bounce rate, increase your conversions, and keep your visitors happy. This is extremely important because most of your Pinterest traffic will come from mobile devices, which might not always have the best connection.

Conclusion :

Social media apps such as Facebook, Pinterest, and Instagram play a vital role in sales and marketing. By combining all of these methods into your business, you may increase traffic to your Pinterest profile. Creating various posts with uniqueness and identifying people’s needs can help you attract the attention of your target audience.

Using all of these strategies on your post, you can generate millions of views, which is the goal of social media marketing/branding your products via this Pinterest app.

References :

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